Baby Braithwaite: New Name, New Location – Celebrate with a Discount Shopping Code!

baby braithwaiteFor over six years, baby braithwaite (formerly b braithwaite) has been the go- to spot for all things lovely for baby. The chic store, which began as a nursery showroom, has evolved into Atlanta’s hippest destination for everything from rattles and onesies to cashmere blankets and hand-crafted furniture. Now, the luxury boutique continues to grow as it relocates to the bustling Buckhead district. An Atlanta institution, baby braithwaite is slated to open in its new 3,300-square-foot location at 102 West Paces Ferry Road by March 1.
In celebration of its relocation to the Buckhead area, baby braithwaite is offering a 10% discount on in-store purchases to our readers. Between Saturday, March 3 and Thursday, March 8, you can go into the new store at 102 West Paces Ferry Rd. and mention the code “MomBlog10” to receive the discount.
The baby braithwaite Buckhead store is adjacent to the chic St. Regis Hotel and joins such renowned brands as Huff Harrington, Dry Bar and Bocado. As Atlanta’s premier shopping district, Buckhead continues to see growth as local and national businesses flock to the vibrant neighborhood. In this new location, baby braithwaite hopes to further develop in-store event initiatives with storytimes, seasonal opportunities, mini-seminars and more.
“I grew up in the Buckhead area,” said Chaffee Braithwaite, owner. “There is a lot of history here, and I’m excited to be a part of this community’s continued growth. Likewise, we’ve received great feedback from our clients about the move, and we look forward to offering more of what they love at baby braithwaite.”
The new, larger store also offers more space for the boutique to showcase its sophisticated merchandise. The store’s edited selection makes for an enjoyable shopping experience, without the fuss and intimidation, and the new space allows clients to peruse more easily. With an airy playfulness, the new boutique echoes the calming, ethereal ambiance baby braithwaite has provided for years.
“The new space will be a breath of fresh air,” said Braithwaite. “The demand for our specialty products, books and toys has really increased; and with the new space, we’ll be able to provide more variety and options for our customers. The store will also feature twice as much space for clothing, available in sizes up to 2T. We’re thrilled to have this opportunity to better serve our clients.”
In addition, the new Buckhead location also offers a bevy of other benefits. An onsite warehouse and office space provide increased functionality for the baby braithwaite staff, allowing them to more readily meet their clients’ needs. This commitment to customer service is part of what the baby braithwaite client base has come to love.
“Our customers view baby braithwaite as a relaxing and fun place to shop,” said Braithwaite. “Moms and moms-to- be have enough going on; we want to give them the same personalized experience shopping for baby as they had shopping for a wedding gown. Hassle-free, welcoming shopping experiences are what we’re known for.”
The approachable and knowledgeable baby braithwaite staff works individually with each client to determine her needs based on personal style, family structure, lifestyle and more. The staff helps guide their clients in selecting beautiful items for their babies and their homes. From anxious parents to supportive friends and doting grandparents, everyone can enjoy the chic sensibility of baby braithwaite and its staff.
The baby braithwaite concept is the brainchild of renowned Atlanta designer Nancy Braithwaite and her daughter, Chaffee. The younger Braithwaite now runs the store and is responsible for day-to-day operations. She lives in Buckhead’s Garden Hills neighborhood with her husband and their 10-month-old son, Erich.
For more information, visit www.bbraithwaite.com.

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